The GeoSpirit brand was introduced in 1990. Its name expresses a strong reference of the early outerwear collections to nature and, particularly, to open-air sports. These are characterized by a unique interpretation of technical and high-performance materials, at the basis of the high desirability and prompt success of the brand. The brand’s stylistic vision was first directed towards the sport world: skiing, trekking, and highaltitude walking inspire the unique mix of fabrics, volumes, and details that would soon result into the brand’s evolution towards more fashionable and trendy contents.
The quick development of the project leads to new product and distribution positioning, focusing on the concept of apparel and entering international fashion shops and department stores. Season after season GeoSpirit expresses its dual mission creating urban and versatile men’s and women’s wear collections, while opening up to a kind of leisurewear that is now represented by seasonal capsule collections with a chic inspiration. Thus GeoSpirit soon conquers a broad public of activewear fans that wish to wear sporty, yet glamorous and refined items, rich of original and precious details, while recognizing the primary values of comfort, softness, and convenience. People that share their life nonchalantly between business meetings in town and relax in the most fashionable venues of social living.
A new generation of professionals and cosmopolite bon vivants, demanding and well-informed, aware of current trends, seeking superior quality interpreted with an original and high-style take. The brand’s sporty-chic philosophy has managed, in time, to infuse a modern and sophisticated, soft and protective style - made of extremely refined fabrics and details, both in terms of materials and of colours - into its plain-looking lines, yet always constructed with a tailor-made wisdom.
This vision is strongly inspired by fashion, which combines design with comfort to enrich the sporty look with the citywear and leisurewear character of a lifestyle whose items convey the confidence, the class, and the wish to stand out of their wearers.