SUN68

ABOUT

SUN68 is an Italian casual-wear brand, dedicated to designing clothes with particular attention to details and research in materials. With the idea of designing for everyday situations, SUN68 seeks to distance itself from the traditional rules of fashion, and is both being inspired and seeks to inspire common people and their everyday lives.

SUN68 came about in 2005 as a project, whose goal was to design clothes for what appeared to be a gap in the fashion market: people no longer seen as final customers, but eventually at the centre of a creative process.

SUN68 has entered the fashion world from the back door, creating a line of products that stood out for their uncompromising aesthetics and original design.



SUN68
RETHINKING THE EVERYDAY

SUN68 is a young Italian company, founded in 2005 in Noventa diPiave, a small town near Venice, North-East of Italy. In a Region historically know for its dedication to craft and production of quality goods (from interior design excellences to small scale traditional manufacturers), SUN68 stands out for its innovative vision of fashion and clothing.

Since its foundation, SUN68 has built a strong net of international clients and customers, with more than 1300 active collaborations worldwide (Countries include Italy, Belgium, Germany, Spain, The Netherlands, Japan). Beside the multi-brand mid-high level clients, in the last three years the company has opened new flagship stores in Jesolo (near Venice), Milan (inside the Navigli district), Verona, Bergamo, Padua, Brescia, Forte dei Marmi (Tuscany).

From 2011, SUN68 has also its own showroom based in Milan. The future looks bright for SUN68: having honed the perfect single-brand format, it will open at least five more locations in Italy and Europe in 2015, in order to reach the largest number of SUN68 friends, fans customers.

SUN68 came about as an independent experiment in designing clothes for what appeared to be a gap in the fashion market. Born by observing the needs of real people, their search for comfort and quality clothing, SUN68 seeks to distance itself from the traditional rules of fashion market, orienting its production towards unconventional but classy products. Entering the fashion world from the back door has allowed SUN68 to subvert the rules that guide it, creating a line of products that stood out for their uncompromising aesthetics and original design.

Rethinking the everyday has been SUN68’s philosophy since its foundation. Looking for inspiration in the everyday offers infinite possibilities and creative outcomes, always leaving space for personal expression and experimentation. Rethinking the everyday means carrying a clear vision of both its product and users while seeking to create a set of references everyone can relate to. Guided by continuous research of new materials, shapes and ever-changing needs of its users, SUN68’s collections always pay careful attention to wearability and tailoring, the relationship between people and the clothes they feel most at ease in. A perfect balance between classical and modern Italian design, combined with high- quality materials and neat detailing.


SUN68
FLAGSHIP STORES

Currently SUN68 distributes its products in ten flagship stores, all of them based in Italy, and through a highly developed network of retailers. Always accurately choosing their collaborators, SUN68 has decided to hand the design of both its headquarters as well as the flagship stores to C&P Architetti, standing for Luca Cuzzolin e Elena Pedrina, very well known both in Italy as well as abroad for their distinctive vision of contemporary architecture. Consistent in style, their projects are always looking for technological innovation and new ways of employing traditional materials.

Keeping the company’s idea of natural expression and simplicity in mind, the architects have designed the shops in order to create a perfect visual balance between what was already there and the needs of a clothing store. SUN68’s shops are the utmost expression of contemporary Italian design and quality manufacture. Each detail of the space was carefully drawn, imbued with functional modern aesthetics and design. The interior design of SUN68’s shops is in perfect syntony with the company’s personality and philosophy. Creating an original, innovative and less predictable retail scene, SUN68’s flagship stores were designed to make its users feel at ease.