The We Positive bracelets idea was born by chance, even if nothing really happens by chance.
This fashion-conveyed contagious optimism, through a leather bracelet, by now sold all over the globe, with more than 2,500 participating stores was conceived in the minds of two businessmen brothers, born and raised in the Italian Fashion world, with a deep product know-how, and a lot of marketing interests, endless relationships with suppliers of the highest level, starting from Swarovski, and a wish, a clear and obvious desire: to create an object which would resemble the Italian Style, the real Made in Italy, in conjunction to a often overused word, but that we bring to you in each of our every, single, sentence – An object that would communicate an Emotion.
The challenge was in creating a quality product, which would convey a message of optimism to the people who would wear it.
With this mentality, the first We Positive bracelets were created.
A praise to positive thinking, coupled with the sophistication of a made in Italy.
The philosophy of a “take it easy” to have with you and especially to reread, to cheer you up, on sad moments of the day.
Many colorful patterns and a silver finished buckle, this is our recipe.
You are rewarding us, and we can only thank you, for keeping up the flag of those who know how to smile but do not give up being fashionable. Thank you.