Valley Of The Dolls

Embrace love, life, laughter and JOY 24 Hours a Day, 7 Days a Week!

JOY is a unique fashion and lifestyle brand, renowned for innovative womenswear, menswear, accessories and an eclectic mix of fun, quirky and seriously stylish gifts. A quietly eccentric and achingly cool Brit stamp marks everything from JOY’s bespoke store interiors to its lovingly curated collections.

Celebrating individual style and expression, the in-house design and buying teams are on a mission to provide feel good fashion and assist you in creating a stand out look that is uniquely yours.

Obsessed with dresses? You’ll find the perfect one for each and every occasion, while knit-pickers will delight in JOY’s famous character intarsia collection. Statement prints are a brand signature, while happy homeware ranges boast everything from cute cushions to artful talking-points for the table. Gifts go from super-slick to suitably silly, making present shopping easy, whatever the brief!

Whether you discover JOY online or at one of our individual concept stores, be sure to share it and join the JOY Club to ensure you never miss out on exciting news, style advice and exclusive offers! Join the Club