SERFAN

THE IDEA

"Visions, they live and convince people."

The idea for their label was created out of necessity. Serhat Yilmaz was looking for a right shoe on his blue jacket. However, he was able to find in any boutique. After the search was unsuccessful on this "desire shoe," said Serhat Yilmaz asked the question why he did this not designed themselves. Consequently, a stable for Serhat: He designs a shoe according to his imagination . He would like this can not wear only in office but also in his spare time.

To realize his vision, he joined for 48 hours in a small room in Augsburg. In these two days, he developed the basic idea for Serfan.

Unlike other fashion labels, to Serfan is targeted against the trend of cheap mass production. Serfan focuses on quality rather than quantity. The awareness of society changes. People want fair products and appreciate quality, which keeps.

Serfan ensures the necessary transparency by each manufacturing facility is scrutinized and checked carefully before cooperation is implemented.


THE PHILOSOPHY

With the casual business look , we found our niche in the market. Serfan reflects the motto "seriously different" resist, from the first syllables composed also of the company name. Thus the exclusive individuality of individual collections is underlined and makes Serfan to what it is today - an internationally established fashion label.

Also, the logo was not left to chance. The spring in the midst of the colorful writing reflects the classic yet modern contradict look Serfans.

With our business philosophy , we focus inter alia on strengthening the retail trade. To prevent an extinction of the inner cities, is part of our work. Nothing is more fatal to us as a not busy downtown. We consciously work with various retail partners. It is important to us that customers purchase and thus experience a holistic shopping experience our products in the local shops.

We also attach great importance to fair working conditions , high quality standards and the environmental protection . We show with Serfan that it goes in the fashion industry not only to trendsetting, but a conscious approach to wages and the dismantling of the respective production process.

The founder it is particularly important that when Serfan everyone gets an equal chance to prove himself. We give everyone the opportunity, in the long term to integrate into the team.

"Feelings are not for sale, emotions are worn - We live Serfanmotion."


PURE QUALITY

"We offer people high quality fashion that they can still contribute in many years."

Serhat Yilmaz sets since the foundation of his label value on the highest production standards , which the search for a suitable manufacturer made ​​to no light undertaking. Many calls were from hardships to finally find an exclusive shoemaker who could make the shoe exactly as Serhat had designed it.

Our products are in the countries of the respective production specialists prepared. So we leave our shoes in Italy and Spain produce our watches in Switzerland and the Serfan clothing in a renowned Turkish factory.

We process our Serfan shoes exclusively highest quality full calf leather , which comes from one of the best European tanneries and has been tested according to the strictest European standards. Since the shoes with a double seam are provided, they have a long life and a high wearing comfort .
About 250 arduous steps to manufacture are needed each shoe model. The different production steps of experienced and long-time cobblers performed accurately.

The Serfan Chelsea Boots, Oxfords and boat shoes are produced in a through-stitched design. The Blake Stitch process going on within the footwear manufacturing a special place. Thereby the Serfan models are particularly exclusive .