PREACH

PREACH was founded in the beginning of 2012 by Frank Prenntzell and Michael Gerlach, two creative fashion-savvies with an eye for the beautiful and extraordinary things in life.Their credo ”WE DO IT OUR WAY“.

Having grown up in the shoe business, they both show a high affinity to fashion and design which explains the success of their former collabora- tions.The creation of their own collection PREACH is a new milestone in their career and a dream coming true. Inspired by frequent trips to the fashion metropolises and with the ability for seeing the world from a different angle, they have created an own, unmistakable handwriting.

Behind the two heads, there is a team of young designers and tailors who share the same frame of mind and passion for detail.

PHILOSOPHY

PREACH is a challenge. A challenge to show your character. A challenge to show your personality, self-confidently and self-evidently. A challenge to free yourself from external constraints and go your own way – directly, creatively, progressively, unconventionally and with an experimental spirit. Like PREACH.

Selected materials, careful craftsmanship and unusual approaches make up the basis for clear forms, flowing fabrics and asymmetrical cuts that con- trast with natural colours, prints and structures. Unexpected breaks define the look,which is anything but predictable.

The result is styles for people who don’t necessarily fit in. Strong person- alities who strive to achieve their goals without compromise.Who don’t follow trends, but instead interpret them individually. Multilayered characters who polarise.Who are more than just a facade. Like PREACH.

PREACH is more than fashion. PREACH is an attitude.