The Prada brand was created in 1913 by Mr. Mario Prada and has since become one of the most prestigious and widely-recognized brands in the fashion and luxury goods industries. The brand’s iconic trademarks, which are readily recognized around the world, incorporate the Savoy coat of arms and Savoy figure-of-eight knot, reflecting its heritage as an official supplier to the former Royal family of Italy. Introduced in the 1980s, Prada’s famous black nylon bag with the signature triangle logo has been an enduring classic, with both the nylon bag and the logo becoming icons in the brand’s history.
We believe the Prada brand represents the best of Italian culture and tradition, sophisticated style and uncompromising quality, and as one of the most innovative fashion brands we are capable of re-defining “the norm” and setting new trends. Prada also captured the attention of literary and cinematic audiences when the novel “The Devil Wears Prada” was first published in 2003, and then was made into a movie in 2006. We believe the Prada brand’s distinctive originality is built on its unique approach to style, craftsmanship and constant innovation in materials and designs, as we unceasingly exert creativity in the development of fashionable designs, sophisticated fabrics and innovative production techniques.
At the heart of the evolution of fashion, we believe Prada has been a sophisticated interpreter of its times and a forerunner of style and trends. The Prada brand targets an international customer base that is modern, sophisticated, attuned to stylistic innovations, and expects craftsmanship of the highest quality. By combining an attention to detail and quality with cutting-edge styling, we aim to make each of our Prada designs one-of-a-kind.
Steven Meisel’s Spring/Summer 2014 campaign for Prada reflects the fierce and independent spirit of the collection. Teams of models hold us in their collective gaze, looking forward in a united vision.
Dresses, coats and accessories come alive with giant mural prints of female faces, layering contrasting dimensions of femininity. The walls of the Via Fogazzaro show space in Milan were similarly transformed, emblazoned with ‘In the Art of the Multitude’ – a contemporary muralists’ and illustrators’ vision of female representation, power and multiplicity.
Identikit glossy side partings are crowned with feathered headpieces, and sporty tube socks encrusted with candy-like crystals. Handbags are ladylike in the extreme, in glossy crocodile, studs, and saffiano leather.
Striped sporty detailing at necklines and busts emphasizes the feeling of team photographs, but then the scale is magnified, the cropped images accentuating detail in the frame. The effect is a surreal wallpaper of textures, colours, and the luxurious detail of the clothing.
Glowing with independent truth, a youthful idealism and aggressive optimism unites this modern feminine troupe. The models are Julia Bergshoeff, Dorota Kullova, Ashleigh Good, Gracie Van Gastel, Amanda Murphy, Viktor Van Pelt, Maggie Jablonski, Lieke Van Houten, Maja Salamon, Ola Rudnicka, Sabrina Ioffreda, Magdalena Jasek, Nastya Sten, Cindy Bruna, Anna Ewers, Ophelie Guillermand, Malaike Firth and Lexi Bolling.
A video campaign will premiere soon on prada.com.