Niù was founded in January 1999 in Udine through the efforts of a sister and brother: Serena and Bruno Cibischino.
The name of the company, niù, embodies the entire philosophy of the brand. In fact, in Friulian (our dialect), niù means "nest", a term that conveys the idea of home, protection and belonging. But it is the phonetic spelling of the English word "new". So, niù is a synonym for a new way of dressing, of a product that is innovative, but that can also be transformed and personalised to match your way of being and in which you recognize yourself.
Our collections come to life from a trip and are inspired by the colors, by the prints and by the culture of the country. The strong point are the dresses: there are about 50 pieces in the collection in each season, but niù is also total look for women.
Niù produces women clothes (dresses, coats, jackets, trousers, skirts, shirts) and accessories (scarves, stoles, belts, bags, Bijoux, shoes) based on collections created and designed by the fashion-style department of the company.
The user of the niù product is a woman who, despite being fashion conscious, is not a fashion victim, but she interprets it, thinking of individual solutions and full of creativity, by combining together the different pieces in order to get always different and original compositions.