Lili & Lala

The Lili & Lala story started with the birth of my first daughter. Dressing her comfortably and beautifully created a big interest in childrenswear. When moving from Sweden to India in 2013 with my family, now two daughters, I decided to bring together my background in business, marketing and design and create my own brand. Lili & Lala stands for playful comfortable elegance. The clothes are made of lovely quality cotton, linen and silk, the lines are often classic and the colors are soft, inspired by the Swedish nature. All prints are uniquely designed for the brand. Lili & Lala offers dresses, skirts, tops, trousers and knits for girls 1-12 years. The collection also includes accessories such as shoes, hair decorations, bags and jewelry.

Welcome to Lili & Lala and happy shopping!

Alexandra Karlsson Giertz (Founder and Creative Director)