JOE CHIA IS A FASHION LABEL KNOWN FOR ITS MODERN INTERPRETATION OF MASCULINITY AND FEMININITY. IT EMBODIES ENTWINED CLASSICISM AND EXPERIMENTAL PIECES THAT STAND THE TEST OF TIME. THE LABEL HAS A DISTINCTIVE DISCERNMENT OF THOUGHT-PROVOKING SILHOUETTES WITH NUANCES OF MONOCHROMATISM AND FUNCTIONAL ESSENCES BEING WOVEN THROUGH WHILST MAINTAINING A STRONG TIE TO TRADITIONAL AND URBAN ORIGINS.