IDA SJÖSTEDT

Girl You´ll Be a Woman Soon Spring Summer 2012



When heaven is on fire all the good girls go bad, escape from Lala land and then wake up hungover to face reality. For ten years Ida Sjöstedt has been Stockhols first priestess of girly girl´s fashion. Now it´s time for that girl to mature and enter womanhood. It´s about growing up and facing real life without losing your playfulness and soul. What happens when life stops being all about having fun and looking fabulous. When you know how to put on the perfect makeup but don´t have time to wash your hair. When you´ve stopped thriving for perfection but still have to figure out who you are. Super hero, whore, madonna, business woman, goddess or queen of the night.

The collection is dark and glamorous, romantic and sexy, sharp and floating. The silhouette is a mix of body con and excess width and the colour palette consist of mainly black, red, gold and ivory. A key feature is the unique brier rose digital print whose pattern is also reflected in the way ribbons and brass rings are used in other pieces.

Evening dresses are paired with soft tailored jackets and to complete the look is a bag range specially designed by UK based designer Charlott Vasberg for Ida Sjöstedt. Besides running her own label in London, Charlott Vasberg´s previous collaborations include bag collections for Mattew Williamson and Basso & Brooke.

Another feature are the specially gilded rings and bracelets from Swedish jewelers VJ Since 1890, which marks the first step in a future collaboration with Ida Sjöstedt.