I AM JAI jewellery is created in Amsterdam (AM) and crafted in the jewellery capital of India, Jaipur (JAI). JAI means 'victory' in India, and that's the way we feel it too. 'To be jai' is to take social responsibility. This is what we try to do, one step at a time, and day by day. Read the postings on our blog to find out who we consider to be JAI as well and to meet our Jaipur team. The people behind our products. We'd love to introduce them to you!