haikure

NAMING

The name Haikure comes from the combination of the word haiku, meaning the Japanese minimalist poem inspired by Nature, with the endings of ‘nature’, ‘pure’, ‘future’. It’s a mix of languages resulting into an original composition, a name evocative of the future which also expresses respect for the present. One word, several concepts. A name that sounds strong and sweet at the same time, simple and yet refined. With its musical quality it stirs one’s emotions and imagination.

MISSION

The brand mission is to respect people and the planet by promoting a new lifestyle, where the latest fashion trends and sustainability can coexist, while always seeking product innovation and ensuring maximum transparency.

VISION

A brand that can identify not only a product, but also the values and inspiration behind it. Exclusivity, sustainability, innovation, engagement, optimism, Haikure is all of this. Exclusivity of garments where the Italian sartorial excellence is blended with unique, hi-tech, eco-sustainable materials and fits that give value to curves. Quality and beauty come together in a unique style. Haikure is innovative both in terms of web technology, thanks to QR code labels, and in the product itself. Together with ISKO, leading company in the production of hi-tech fabric, we have started the “Once Upon a Future” project to develop exclusive materials that can optimize the relation between sustainability and technology. Besides, Haikure loves engaging people, which means to spread a new idea of community and keep a direct dialogue with consumers through social media.