We wanted an informal, fresh and engaging look. We wanted to satisfy the longings of many: to be transgressive, original and full of personality. The result was the creation FiftyFour. The FiftyFour brand was born out of these prerequisites: innovative style, a fresh and original look, with a background of quality and reliability. The connecting thread is always jeans: a philosophy of style, a way of being, a lifelong friend just like the FiftyFour collection where character is carefully sewn into every garment. The mood is vintage with a reinterpreted streetwear style.