The brand began operations in 2000. On this occasion, the designer Fabiana Milazzo developed her first collection and presented it in her own shop in Uberlândia, Minas Gerais. Today, she maintains her shop in Uberlândia, the city that also has her factory, and last year she opened the brand's flagship store in the "heart" of Jardins, in São Paulo.
Currently showing her collections in Minas Trend in Belo Horizonte, the brand can also be found in more than 90 multi-brand stores in various regions of the country. The exportation of its pieces to the best and most renowned multi-brand in Europe and the Middle East, as well as two European e-commerces, Luisa Via Roma (Italy) and Saxa Store (Ireland) is a highlight of the brand.
Fabiana Milazzo also takes her collections to Paris, to introduce them to the world's shopkeepers, who visit the Tranoi Montaigne, during the traditional Fashion Week in Paris.
Sophistication, femininity and originality are the outstanding characteristics and became the brand's identity. In addition to that, there is the constant care with hand made production and the search for different materials, making true gems out of the clothes.
Since her childhood, Fabiana Milazzo used to draw and create clothes to dress up her dolls. What at first was just a child’s play has turned into the desire to undertake and create her own brand, making her dreams come true.
Fabiana Milazzo is graduated in Fashion from the Accademia Italiana di Art, Moda e Design and she also became a specialist in fashion modeling from the Istituti Callegari in Milan. Moreover, Fabiana has always been passionate about creating not only clothes, but everything that involves any kind of creative process.
The great interest in art and the willingness to innovate caused her to develop new embroidery techniques, linked with the traditional ones, resulting in a unique hand made effect in her textures, reliefs and colorful patterns.
Nature itself is another great source of inspiration for Fabiana, because that is where the designer seeks the magnitude of simplicity. That is why she is committed to create softer, young and sophisticated but at the same time unpretentious party clothes.
Fabiana is always concerned about the quality, beauty, comfort, sophistication and originality of her creations in order to offer her customers what she believes must be embodied in a luxurious product.