Colour Wear was born as a result of a love for outdoor creative sports such as snowboarding, skiing.
The vision was to create garments for these sports while still keeping the urban feel and fashion influences of Sweden alive in the clothing. Over time passions evolve, not only do the people behind Colour Wear find themselves on the mountain or in the snowpark, but they also run in the city, bike the trails in the forest behind the house, or swim in the ocean close by.
Their lifestyles are “Everyday Outdoor”, and as a result so is the clothing line created by CLWR.
A functional, fashionable line which provides the wearer with garments which work in any weather in any location for any outdoor passion. CLWR is “Everyday Outdoor”.
Colour Wear is devided in to four segments Liberty, Fusion, Ride & Urban.
Liberty
Freedom, breaking the boundaries – that is Liberty. Designed for riders who want to explore the mountain. Built for the harshest conditions, yet with an unconstrained fit and design which reflects your lifestyle. Enjoy your freedom with Liberty
Fusion
Blending fashion and function FUSION embodies the modern, clean and urban influenced look.
This is the result of the Colour Wear design and riding team sitting together to create something unique – the future of outerwear. Using new materials, cuts and trims, the Fusion line blurs the boundaries of street- and outerwear.
Ride
Garments built to ride. Designed to meet the needs of riders who spend their winter on the hill, in the snowpark or backcountry. It is where Colour Wear started and it’s the roots of the company.
Built and designed for day in day out riding whatever your needs.
Urban
Blending Scandinavian heritage with modern lifestyle trends.
Urban is inspired by the Swedish fashion scene, taking influences from art, music and modern fashion. Unique trims, daring prints and cutting edge silhouettes make the Urban line stand out in a market where everything else looks the same.
Youth
Colour Wear designs clothing for the future of our market. What is more future than the youth of today? We take designs from the adult product lines and shrink them down to youth sizes and cuts, add- ing essential features which growing kids need for comfort and mobility.
These pieces may be smaller in size but they pack just as much style as their grown up counterparts.