The Farrell brand is jointly owned by Robbie Williams and Peter Jones CBE.
The Farrell range was created in tribute to Jack Farrell, aka Jack the Giant Killer. Jack was a notable dresser, a Stoke-on-Trent native, who lived a hard life but lived it well. A strong man, Jack believed in honesty, integrity, good manners and a sense of honour.
He wanted his values to live on, for the generations that followed him to rise to the occasion and be men, Jack was a mentor figure, teaching his four-year-old grandson, Robbie Williams, how to punch, taking him for walks in the park, encouraging him to jump on the bed to strengthen his legs – showing him how to be a man. Jack taught responsibility and free will, to go out and chase down every opportunity, and to command respect.
The Farrell range was created in tribute to Jack’s legacy, and to make quality clothing for the everyman. In keeping with our goal of creating clothing for the everyman the Farrell range is available exclusively at key Primark stores, the retailer widely established as the destination store for keeping up with the latest looks without breaking the bank.
The Farrell logo is the three-looped Stafford Knot. At once a reference to the North and to Staffordshire (Jack Farrell’s stomping ground), the Stafford Knot is a symbol of unity - as expressed by its motto ‘the knot unites’. For the Farrell brand, it stands for friendship and respect for your mates: the bro’ code.
All for one and one for all, suggests the Stafford Knot: swordsmen, out on the town, and out for a laugh.