Best known for his avant-garde design aesthetic and eclectic prints, Brazilian designer Alexandre Herchcovitch’s trademark skull motifs, use of molded rubber and subversive portrayals of religious iconography has garnered the designer a loyal fan base, which continues to expand.
The designer opened his first store in Tokyo where, along with his native Brazil, he is exceptionally popular. Herchcovitch’s womenswear and menswear are sold in the USA, Canada, England, France, Spain and Australia.
Herchcovitch’s mother Regina gave him basic sewing lessons at the age of 10, at her son’s request. Soon his mother started to wear the clothes he made for her to parties, which led the young Herchcovitch to sell his collections to friends of his family. In his teen years, Herchcovitch attended the alternative clubs that formed part of São Paulo’s nightlife whilst studying at a religious zionist Orthodox Jewish school. The conflicting ideologies continue to have a strong influence in the designer’s work.