Why Our Clothes are extraordinary.
We design clothes that children really do love to wear, and we celebrate childhood through great design, vibrant colours (and cute Frugi characters!) Whether it’s paddling in the sea, splashing through muddy puddles or playing in the park, our clothes are designed to be long lasting and durable – so children can be children!
Why We are So Passionate About Organic Cotton
Have you noticed that organic cotton is super soft? Organic cotton feels so much softer because the cotton fibres are left intact and not broken down by the chemicals used in the farming and processing conventional cotton.
Eco friendly processing and finishing means no harmful chemicals such as chlorine bleach, formaldehyde or dangerous dyes are used so organic cotton is less likely to trigger allergies in children; this means more content and happier babies!
Organic cotton farming supports a sustainable agriculture that keeps the soil fertile, water clean and air pure for generations to come. Plus organic cotton farmers don’t have to work with poisonous pesticides; happy farmers and happy babies! Hooray!
Frugi Clothes Are Made To Be As Ethical As Possible…
Frugi clothes are all certified organic by GOTS and the Soil Association. The strict processes built into these organisations mean that when you are buying products with these stamps on; you are not just buying organic – you are buying ethical. These credentials show that we don’t use child labour and that all of our workers have rights, work in a safe environment, and are guaranteed minimum wages.