WHO'S THAT GIRL

Be Natural, Feel Good
Colour, prints, and original details: That’s Who’s That Girl in a nutshell.

It’s a playful collection for unfussy girls and women who want to feel good, look good and don’t take themselves too seriously. There’s cute dresses and pretty skirts, as well as perfect T-shirts, jumpsuits and colourful cropped trousers. So whether you’re a tomboy of the girly type, there’s plenty of stuff to play around with.

WTG was founded in 2002 in Antwerp, by a group of friends working in fashion. They were into colourful, easy-to wear pieces. But the clothes they liked were nowhere to be found- or at least, not within their price range. So they decided to give it a go and start up a collection themselves.

In 2006, they opened their first brand store in hometown Antwerp's trendy Kammenstraat. Within a few years, WTG was booming.

“It’s easy, really”, says designer Catherine Talpe. “If you want to look good, first of all you’ve got to feel good. When an item is not flattering, comfortable and affordable, we’ll never offer it.”

This simple philosophy pays off: Presently, WTG has brand stores in Berlin, Amsterdam, Antwerp, Ghent and Hasselt. Aside from that, there's over 300 multi-brand points of sale in Europe, with plans for new openings in the near future.