VOI JEANS BRAND HISTORY
Voi Jeans was established in 1988 in Preston, Lancashire. The name Voi was decided from a trip to Italy that the brothers had taken, incorporating the style and love of denim that the Italians have. Voi standing for “You” was a crucial decision in the making of the brand Voi Jeans as this was always a forefront thought, to keep “you” the consumer in mind at all times. It was at this time, that the decision was taken to move on from our past of laundering and start manufacturing actual denims; taking into account, trends, and styles. From this Voi Jeans was born.
Over the last few years we have expanded and incorporated a wider, more varied range of denim wear to open up to a wider consumer market. 2009 saw massive expansion in our already impressive range of denims, polos, shorts, tshirts and accessories, constantly keeping up to date with trends that the modern man needs. However, even though our range had expanded, the design, the approving and the sourcing of our products has remained in house.
Since the launch of our online shop we have customers in as diverse locations as Belarus, Colombia, Gibraltar and many more. Google Analytics and trending data show a dramatic rise in popularity of people searching for the brand online and the subsequent rise in traffic to our official online store. Seeing an incredible rise in turnover the website, with customers shopping in over 100 countries, our expansion shows no sign of stopping. Our customer base has grown considerably over the last few years with over 300 retailers now stocking our brand. Some of the biggest accounts attached to Voi include ASOS, BANK, Footasylum, USC, and Littlewoods.
2010 saw great press for the brand, being named one of the top 10 menswear brands by Drapers magazine, beating out long established brands Diesel and Henleys. During the same period the brand became one of the top 5 bestselling brands on ASOS, one of the UK’s leading online fashion retailers. Other press coverage includes; Product placement and Advertising with FHM, GQ, Nuts and Top Gear Magazine.
The ethos and values of the brand are to produce progressive styles clothing that is innovative and on trend, without the severe price tag. Keeping the consumer in mind at all times.