A FAMILY HISTORY
The strong family and business tradition, today at its second generation, the exclusive use of excellent Italian manpower and the influence of Tuscan roots on the product have all come together to help ensure the success of STOKTON, a historic company of Pieve a Nievole (PT) that has always been synonymous with high quality and "artisan excellence" throughout Italy and across the globe.
The origins and tradition are those of a territory, Tuscany, and a district, Monsummano, which was the birthplace of one of the most successful models of men's footwear of all times: the "moccasin", for decades the core business of this company. It all began back in 1978, in the company's headquarters where the commercial department and lively design laboratory are based and where the entire production cycle takes place, carefully controlled by expert staff in all stages of product development.
Over the years, as the brand gained standing, production also extended to include women's moccasin collections and, although retaining the essential basis of construction of the men's models, offered entirely new, innovative lines thereby entering the production area referred to as "boat shoes".
In 2010, the company extended its range of footwear for women with "SWEET B.", a line of ballet pumps with a unique and exclusive technique called “a sacchetto” that made them worldwide fame for comfort and a perfect fit, despite the considerably low-cut design.
Today STOKTON launches a sport-chic sneaker collection for him and for her, with a strong fashion value, laid out in a wealth of models with very strong personalities.
A new way of seeing sneakers, rigorously "Made in Italy" and designed not to go unnoticed, but ready to make a mark on the varied world of Fit and Style.
Identity and background traced in the past, therefore, but constantly updated and reviewed in a contemporary key, thanks to cutting-edge style research according to the leit motiv of the "family": innovating in tradition.
STOKTON is a business that enjoys constant, unstoppable growth. On the strength of the results achieved in Italy, the company is now focusing strongly on export markets: brand extension and export development are the guidelines characterising the forthcoming months of activity in 2013.
Participations in industry trade fairs in Italy and abroad are already on the calendar (Premium, GDS, Micam, White) and, thanks to a strategic communication campaign with both traditional advertising campaigns in the most important fashion magazines and the use of new web means such as blogs and social networks, the company is pushing back its boundaries as an increasing number of consumers get to know and choose STOKTON products.