THE WHITE COMPANY

Welcome to THE WHITE COMPANY

We’ve been making impeccably stylish, beautifully designed products, principally in white, for over 20 years. Think style not fashion, quality not quantity and an attention to detail that extends through everything we do – from the hand-stitching on a luxurious high thread-count pillowcase to our second-to-none customer service. Because we believe it’s the little things that matter.

Precious moments of uncomplicated happiness are our constant inspiration and it is with those in mind that we design and create edited collections made to last and become an intimate part of our lives; collections that make the most of life’s simple pleasures. I cannot emphasize enough how much love, care and attention to detail goes into every item we make at The White Company.

We're delighted to meet you.


OUR STORY

It all began over 20 years ago when Chrissie, unable to find well-designed, beautiful quality bed linen, principally in white, established The White Company to make them.


OUR MISSION

To create a company that specialised in supplying stylish, white, designer-quality items for the home that were affordable. A company that made its customers feel welcome and provided an unparalleled shopping experience across every channel.

What started as a range of essentials for the linen cupboard – duvet covers, pillows, fitted sheets and luxury towels in timeless white – has become a full range of lifestyle products – from home accessories to clothing and childrenswear.

The changes in Chrissie’s life also became pivotal moments in the development of the business. The arrival of her first child prompted the creation of The Little White Company, a range of children’s and baby’s clothing, bedding and toys. When she couldn’t find stylish, timeless clothes that took her from work to weekend and back again in beautiful fabrics and flattering cuts, she decided to make them.


THE RESULT

Today, the company that began life as a 12-page mail order brochure has become one of the UK’s fastest growing multi-channel retailers. We love impeccably stylish products, principally in white – not traditional, not cutting edge, just beautifully designed, simple, elegant pieces. Timeless, yes, but with individuality and style. And, almost everything we sell is made exclusively for us.