Design
Renowned Professor Norman Schureman of the Art Center School of Design in Pasadena, CA leads the TAVAT Design Team.
His approach for TAVAT was to combine simplicity with functionality. His design challenge was recalling with nostalgia, the past triumphs in eyewear that have withstood the test of time and incorporating them with today’s technological advances, for a modern and iconic look and feel. His untimely death has shaken the Art Center Community, along with ours.
TAVAT continues to honor Norman’s timeless and impeccable work he has left with us, while also continuing to work with his protégés.
TAVAT, with the help of Norman and his students, have created evolutionary eyewear for the modern man who is interested in design, performance and functionality, and who is in search for excellence and refined elegance.
Company
TAVAT : American Design Combined with the Ingenuity of Artisan Craftsmanship
Launched in 2010, our creative heart is set in the hills of Pasadena, CA. while our skilled optical craftsmen create in the foothills of the Dolomites in Northern Italy. TAVAT joins together decades of experience, at all levels, in the optical industry.
TAVAT is a design-driven optical company dedicated to working exclusively with the independent opticians worldwide who exemplify excellence in eyecare and eyewear. TAVAT is a young company built on the guiding principles of independence, impeccable quality, and designs that withstand the test of time. TAVAT offers functional iconic eyewear with real performance benefits for those in search of modernity, excellence and refined elegance and are interested in design, purpose and functionality.
DESIGNED AND ENGINEERED IN CALIFORNIA, HANDCRAFTED IN ITALY.
Italian Craftsmanship
TAVAT represents the “Made in Italy” quality and elegance with timeless style, thanks to the brand’s savoir-faire: from the selection of manufacturers to the exclusivity of its collections and high-level personalized relationship with the customer.
TAVAT believes there is only one way to create a true masterpiece – by hand. Every frame is made with pride and care by master craftsmen in Italy.