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ONLY

Since 1995 Origin: Brande, Denmark

Here you find opening hours, addresses and more about shops for ONLY in Southampton. ONLY produces Accessoires, Bags and Womenswear. The label was founded in Brande in 1995.

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Collections

We are proud to present the ONLY Blue Denim Kick-off Collection A/W 16.

The strong trend collection is a supplement to our fabulous Knit & Outer- wear collection and extensive NOOS collection.

With this collection we introduce you to the must-have trend items and key silhouettes of the season as well as a contemporary denim range and accessories to complete your look.
The new colour palette and print story combined with all the new silhouettes is the key to tempt and attract the costumers to the stores.

Continuing the ONLY Denim journey, the strong fashion denims are key items in the collection.
The collection also includes an extended t-shirt programme with powerful prints, great prices and strong marks ups. Furthermore, Sweat is also an important category containing nice upgraded basic sweats and new fashion details.

The SUPER NOVA programme is still popular and perfect for the trans- seasonal months. This programme contains great new shapes and amazing prints and – as always – you can mix and match as you wish. You will benefit from great profit booster programmes with competitive prices.
Over all, the ONLY Blue Denim Kick-off collection A/W 16 shows our true ONLY DNA.
We look forward to kick-starting the ONLY autumn season 2016 with you.


TREND THEMES

WORKER GIRL
A practical girl who loves denim and functional fashion. The look is cool, urban and casual with utility undertones.

KEEN ON GREEN
A daring fashionista who is not afraid of getting noticed. The look is sporty glamour expressed with a carefree and playful attitude.

NEW NAVAJO
Californian boheme with a fresh urban and denimized look. The styling is cool yet soft mixing navajo prints with suede details and 70’s inspired sillhouettes.

TAILORED GRUNGE
A fusion between classic youth grunge and tailored men’s inspired styles. This combination makes the look cool, young and new in terms of styling. It has a rockish approch with feminine tones expressed with lace and ditsy flower prints.

The four themes will be represented within the three ONLY universes; ROCK, FASHIONISTA and BABE.

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