Hervé Léger by Max Azria pays tribute to a modern femininity while maintaining the house’s heritage that lends an unforgettable impression of style.
Originally founded in 1985, Hervé Léger was acquired by BCBGMAXAZRIAGROUP in 1998, marking the first time in fashion history that a French couturier was absorbed by an American designer. After BCBGMAXAZRIAGROUP acquired the label in 1998, Lubov led the design team through eight years of research, refining the signature bandage construction technique before launching the first Hervé Léger by Max Azria collection at Mercedes-Benz Fashion Week in New York, February 2008.
The designs were quickly embraced by today’s most renowned style-setters, including Beyoncé Knowles, Rihanna, Kate Hudson, Diane Kruger, Kate Winslet, Taylor Swift, Kate Beckingsale, Jennifer Lopez and Madonna.
Since its debut on the runway during Fall 2008 New York Fashion Week, Hervé Léger by Max Azria has received critical praise and been featured in top fashionpublications worldwide. Continuing to expand its global retail network without sacrificing its air of exclusivity, Hervé Léger by Max Azria is now available at namesake boutiques in London, Paris, Geneva, Luxembourg, New York, Beverly Hills, West Palm Beach, Las Vegas, Aventura, Somerset Collection, Dallas, South Coast Plaza, Atlanta, Garden State Plaza, Singapore,Taiwan, Dubai and Beirut, and Melrose Avenue in West Hollywood.
Hervé Léger by Max Azria is also sold at some of the most formidable department and specialty stores worldwide, including. Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdales, Harrods, Selfridges, Printemps and NET-A-PORTER.