Born in 2007 from the vision and talent of Lello Caldarelli - in those days a young man aged 27 - Antony Morato stands immediately out fot the ability to develop its own design language, conceived for a new generation of consumers.
Nowadays the brand is distributed in 3200 multi-brand stores over 65 countries around the World and is sold in 60 mono-brand stores located in strategic areas of Europe, Asia and South America.
"To be a Contemporary Fashion Designer’s brand, rooted in the Italian culture and style yet always open-minded and hungry for new trends; an idea for the whole daytime of an aware consumer, who looks at Fashion as a way to better express himself".
Antony Morato was founded in 2007 by talented Lello Caldarelli, who is still nowadays the art director and chairman of the brand. Rooted in the Italian culture and style, it embodies an innovative idea of Menswear, enriched by a cosmopolitan attitude and looking at the fashion and life-style of the major international cities as a source of inspiration.
Ever eager for fresh ideas, the brand’s contemporary design turns to a new generation of male consumers, who are aware of their own style and live Fashion as a way to express themeselves, their image and their vision of the World.
The product design follows this “new man” through every moment of the day, giving him the chance to make his own stylistic choices, thanks a true total look offer, a proper quality/price balance and an ever innovative suggestion.