SoldOutForever have a strong connection with rock'n'roll live concert world, because the soldout idea was born after discovery an hystorical merchandise archive of a print factory based in Emilia (best RnR area in Italy) that produced a lot of iconic items in the last 40 years.
Print design (really handmade one by one) mixed with totally made in Italy production, gives a final identity absolutely unique.
This is the reason why we usually sing Neil Young's song Out of the Blue
Hey hey my my
Rock'n'roll can never die
There's more to the picture
Than meets the eye
Hey hey my my