The name IMELDA'SECRET was inspired by the epitome of "shoe lover" and uber-collector IMELDA MARCOS, founded in the conviction that the secret for the compulsive action of collecting is in the fact that shoes are an object of desire! The physical image of the brand is represented by a feather, reflecting the influences of the design: exotic, texture and lightness.
IMELDA’SECRET caters for women who appreciate the functional aspects of footwear, such as comfort and breathability of the material, but do not want to relinquish a sleek design, risking in the mix of colors and textures. They become loyal to pieces, tending to collect the same model in different colors, looking to affirm their personality through shoes.
The IMELDA'SECRET shoes have classical forms easily perceived as comfortable, resulting in versatile, feminine and flirty shoes with a strong visual syntax.