PREMIUM by JACK & JONES is a brand focusing on high quality, attention to detail and style before fashion. The brand has its roots in classic styles and the collections are built on iconic pieces. The styles are put into modern and seasonal contexts – e.g. dress shirts or blazers in new fabrics, new colours or with added details based on current trends.
When developing the collections, PREMIUM by JACK & JONES works closely together with a small amount of dedicated suppliers, bringing the highest quality to the finished product. With a high level of quality and detail, they are essentials in a man’s wardrobe – suitable for any occasion.
PREMIUM by JACK & JONES suits men with a modern lifestyle and a stylish appearance – men who want to look classic, yet contemporary.