For Dainese, designing protection and safety around people means taking inspiration from Nature, such as the armadillo’s horny shell or the lobster’s carapace.
Human history provides inspiration with Medieval and Renaissance suits of armour that once offered the privileged few protection, ergonomics, and safety.
This is the challenge: transform the concepts of Nature and history’s most brilliant hunches into protective devices to be used by the largest possible number of users. Protection has finally become democratic.
Dainese started with motorcycle gear and went far beyond: ever since ’95, the protective technologies it has developed for the safety of motorcycle riders have been applied to other sports as well. First Downhill mountain bikes, then skiing, and watersports like jet-ski and kite-surf. In 2010 Dainese branched out into Equestrian sports.