Lanvin, Kenzo, Jean-Paul Gaultier, Paul & Joe... the labels that have sought Jung Ho Geortay’s talent are numerous. Today, he is notably at the helm of Breton nautical clothing label Armor Lux’s Heritage line.
A few years ago, this hyperactive stylist began dreaming up mischievous and prints for shirts, produced as single pieces, each bearing a message concealed in a hidden spot (often inside the collar) and named after the calendar day corresponding to their creation.
Encouraged by journalist Elisabeth Paillié and supported by the Printemps Design at Beaubourg (who were the first to market his shirts, in packs that repeated his prints), Jung Ho decided to create his own label, referencing his second name, PAUL.