ROYAL SUNDAY

History of royal Sunday



The beginning…

ROYAL SUNDAY is the rebirth of Mathias Mueller’s clothing label MY MUI which he founded at the age of 16. After prohibition of the name by a mandate from the Prada group in danger of confusion between "MY MUI” and "miu miu" in 2006, it later arose as ROYAL SUNDAY in 2007.

Succesfull new concept

Highclass fabrics with fancy details for affordable prices found quickly appeal all over the world.

ROYAL SUNDAY today

After two years ROYAL SUNDAY, the brand is already being sold in 10 countries, in well known stores like Jelmoli department in Zurich, chainstore Bernie's or Cult in Germany and in lot of single highclass boutiques and chainstores in several countries.



ROYAL SUNDAY lovers find a big selection of the collection in our franchise stores in Geneva, Lugano, Zurich, Luzern, Basel or St.Gallen. For international customers or busy fashion-conscious people we opened recently our new online boutique with a wide selection of ROYAL SUNDAY clothing.



Stars and ROYAL SUNDAY

International celebrities like singer “Ne-Yo”, „The Pussycat Dolls“ star “Melody” and hollywood actors like “David No” („The Matrix“) and “Aaron Yoo” („21“,„Disturbia“, „Friday the 13th“) are gladly wearing ROYAL SUNDAY.