One of Canadian origin, the young and charming Tara Jarmon chooses Paris to further her studies. Where in, she meets David Jarmon, a business man, giving rise to a project: a line of clothing. If it’s him who takes the driving reigns, it’s she who imagines it, conceives it and gives it life, in deciding to combine their talents, they create something new. Giving her name as well as her spirit to the label, that is to say its cheerfulness, its purity, its freshness and its spontaneity…
With her love of elegance and her refusal of standardization, she, the creator cultivates the art of being oneself, taking as a starting point a nostalgic femininity without being obsolete: drawing the essence of the label from the elegance of the film stars, the pure simplicity “so chic” embodied by Audrey Hepburn. An allure imagined for the likes of modern princesses, always stylish but never eccentric.
The fittings on live models make it possible for Tara to visualise the silhouette, to work with its fluidity and how the garment falls on the body. A meticulous fold here, a dart adjusted there, to emphasize the body and accentuate its femininity. Exactly as seen in the couture houses.
It’s during these essential meetings where the pattern makers and finishers combine their know-how and with the expertise of the head of workshop, Tara validates the fabrics and materials for each piece deciding how the garment will be completed and where every tiny detail have a dominate place. The final stage of creation, the “mix & match” between the various pieces of the collection, the associations and outfits showing the customer how to combine her own look, her desires and her way of being.