Isabel de Pedro was born in Bilbao in 1952. In the late 60s she began her career in the fashion world as a designer of prêt-à-porter on her own. She began to give expression to her creativity and style in the world of denim and tees, and soon she began designing full collections to become co-owner of the firm.
Tireless traveler and passionate about visual arts, film, literature, dance and theater have been her source of inspiration in many of her collections: Antonio Gaudi, summer 2003, the Russian avant-garde, Winter 2004, Dalí and Buñuel , winter 2003, Basque culture, summer 2004, the Spanish Golden Age, winter 2005, Italy, Summer 2005, Cuba, summer 2006, or China, winter 2006. The designer provocatively squeezes each of these subjects impersonating in shirts, suits, dresses, jackets, evening gowns ... with the presence of lycra and the color black as key elements to enhance the feminine silhouette.
The brand philosophy is that set of values and attitudes that the company does in order to maintain its intangible attributes, and in the case of Isabel de Pedro is based on the following values: craftsmanship, distinctive design, quality, and loyalty to her own values.
Crafts is understood as the creative technique that is found somewhere between art and design; the experience and know-how that the designer incorporates in all her collections. The distinctive design is a key element; as the company goes beyond the conventions providing a point of boldness in each piece. A fearless attitude to stay one step ahead.
The quality of the products is possible thanks to the care and expertise of all the professionals involved during the design and production process, whose goal is excellence in the final work. Loyal to her own values, Isabel de Pedro, expressed through her designs her sense of independence and freedom as well as her passion for unconventional pieces. The clarity in her identity has enabled the company not only endure over time but also to succeed beyond our borders.