Inside the company
from 1956 to the present day
The origin of our company dates back to 1956 when Mr. Antonio López Moreno began work in a small shoe workshop.
Things have changed since, but our shoes are still made with the same craftmanship. We are proud of our family tradition and we work to maintain our legacy with one objective in mind: offer our clients a carefully crafted high quality product of Spanish design.
About Pura López
a name, an identity
The brand "PURA LÓPEZ" is named afer her designer. Pura López was borned and raised with shoes. She has been involved in the world of shoes for a long time which has provided her with extensive knowledge of techniques.
Once she had completed her studies she joined the family business and started the brand. Her perfectionism and demanding personality at work has made of herself a recognizable contributor to the Spanish fashion industry.