'Pleats' was introduced into ISSEY MIYAKE in 1989, and has been developed every season thereafter. By 1993, it was ready to be launched as a complete and stand-alone brand and appeared as PLEATS PLEASE ISSEY MIYAKE for the Spring-Summer collection.
This is a line that is positioned to embody one of the most fundamental concepts of Issey Miyake - where the true value of design lies in its integration into the everyday life and comfort of the wearer. This is clearly demonstrated in the development and evolution of traditional techniques of processing and of pleating material into a highly functional modern product - light in weight and easy to wear and handle.
This revolutionary concept has won the respect and admiration of women throughout the world and contributed to the growth of an iconic brand - an ingenious fusion of creation, technology and business.