PENDLETON

This is the first time Pendleton has been offered to the European marketand is only being offered to select stores.

Since first introduced in 1924, Pendleton wool plaid shirts have been astaple in men's wardrobes. Before the first Pendleton plaid shirt came from the mill, men revered the wool shirt for its warmth and durability, but not their colour or style.

C. M. Bishop saw the opportunity to bring rich plaids and colours to this utilitarian shirt, and the Pendleton wool plaid shirt was born.

The company had already developed sophisticated weaving capabilities in the production of its jacquard Indian trade blankets, which were rich in colour and pattern. That expertise was applied to the shirt bringing

handsome colours and patterns to what had been a dull and colourless functional shirt. Instantly, the shirt became a coveted item and men throughout the US flocked to buy them.

Fifty years ago, The Beach Boys, then called the "Pendletones," made the Pendleton plaid shirt their wardrobe of choice and created a fashion trend among America's youth. Wearing the wool shirts as jackets over tee shirts and jeans became the band's signature look and appeared on many album covers throughout the 1950s and 60’s.

Over the years, styles, patterns, even the weights of the wool fabric, have changed, but one thing remains the same: The consistent quality of these highly praised shirts, "Warranted to be a Pendleton."

The offer for Europe is initially limited to a few classic shirt shapes and jacket styles as well as some good basics and accessories.