HE ORIGINAL AMERICAN WEST LIFESTYLE BRAND
Starting in the 1970’s the brand was founded as Marlboro Country Store.
In 1987, the unique proposition of combining the legendary American West lifestyle with exceptional Italian quality and style was established through a visionary collaboration between the then American owners of the brand and the quality textile and apparel heritage of the 175 years old Marzotto Group of Italy. A re-visioned brand name Marlboro Classics emerged, with the iconic Rider logo, and was an instant success.
Now, over 25 years later…
The brand has gone to back to its roots and is now simply known as MCS, and the Rider logo is stronger and more dynamic than ever before. The rugged and refined look and quality established in the 1980s remains unique, and is progressively taking the brand more global and omni-channel than in its history.
The undying mystique of the American West continues to fire up people’s imagination all over the World.