Adored by fashion fans and value seekers alike Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank.
We offer a diverse range of products, stocking everything from baby and kids, to womens, mens, home ware, accessories, beauty products and confectionery.
Primark opened its first store in Dublin in 1969 under the name Penneys and today operates in over 250 stores in eight countries in Europe and growing.
Primark is our company name and identifies our entire company, while Penneys is a trading name that is used in the Republic of Ireland only. You may have noticed that when we used the name Penneys in Ireland we always follow this with ‘Operated by Primark’ which you can see on our shopping bags.