Our slogan " driven by instinct" was invented by a Dutch marketing professional who said this phrase at our first meeting; feeling the drive of Alexander Loffeld about "his" designs. He felt Alexander's passion to develop collections which were different, striking, amazing but above all they should be comfortable to wear. No compromises at this last point.
Contrary to the popular opinion that a company can only survive if they put the economical aspect at the first place, the label exists already more then 25 years. Of course with ups and downs, because we follow our heart and mind always! The result is a label that is known for it's creativity, spectacular heels, comfort and exclusivity. That is our reward. We know that our shoes are not for everybody, but the many reactions we receive, prove that there a more fans then we ever could imagine. This fact makes us proud and supplies us with energy. A welcome support in this time of relaunching the label, which cost a lot of energy. Honestly more then we expected. But the reward will be sweeter after our efforts.
People who know the label longer know that we don't modify existing designs or follow short-lived trends. Our designs are always recognizable and never transmit a feeling to be out of fashion. The result is a sustainable product that keeps what it promises.
After our project in Portugal finished in 2009 (we produced our shoes there from 1994 until 2009) and we thought about the new future of the label, one thing was certainly. Lisa Tucci had to go home; back to Italy. Back to the smaller factories who produce still with love, with care and with their heart. At the moment we really feel at home, working again with companies with whom we also worked before we moved the production to Portugal. Extraordinary isn't it.
The "new" Lisa Tucci will not be as big as it was some years ago but it will retrieve it's position in the shoe market from before. Ahead of competitors which copy our styles, surprise retailers and consumers with our collections and finally give every woman that wears our shoes that special LISA TUCCI feeling.