Pretty Ballerinas is a brand of ballerinas and flat shoes launched in 2005 via its own website, PrettyBallerinas.com
Although the name is relatively new, the shoes have been made in the same village on the Mediterranean island of Menorca by the same family since 1918. Each shoe shape is named after a female screen or music icon to help customers remember which shape suits them best. Pretty Ballerinas opened its first boutique at 34 Brook Street in Mayfair, London in February 2007, followed by stores in Pont Street, Belgravia and Threadneedle Street in The City of London. The year after saw the first retail outlets in continental Europe with two stores being opened in "Barrio Salamanca" the most famous shopping district of Madrid.
The first stores in North America were opened to great fanfare in autumn 2009 in Montreal, Canada and at 1034 Lexington Avenue in New York.
2010 saw the first stores open in Asia (Taipei in Taiwan) and Eastern Europe (Zagreb in Croatia) as well as the first store in store in El Corte Ingles in Madrid, Barcelona and Valencia.
In 2011 the first store was opened in Italy at 52 Via Della Spiga as well as stores in Beverly Hills, Tel Aviv, Athens, Istanbul, Arts Hotel in Barcelona, and Covent Garden in London.
In 2012 a second New York store was also opened just off Madison Avenue on East 67th Street and a second California store was opened in Santa Monica.
Pretty Ballerinas have appeared in many fashion magazines, especially when celebrities such as the international supermodels Kate Moss, Elle MacPherson and Claudia Schiffer have been photographed wearing them. Other celebrities photographed wearing Pretty Ballerinas include Angelina Jolie, Lindsay Lohan, Lily Allen, Katherine Heigl, Kylie Minogue and Kelly Osborne.
In 2009 Pretty Ballerinas launched its “pretty young princess” collection – versions of its ballerinas aimed at the younger customer. Not surprisingly the daughters of the celebrity customers also started to wear Pretty Ballerinas; some of these being the daughters of Claudia Schiffer, Angelina Jolie, Halle Berry and Kate Moss. In fact Pretty Ballerinas were selected as the bridal footwear for all sixteen bridesmaids when Kate Moss married Jamie Hince in August 2011.
Pretty Ballerinas is known for its huge array of styles and colours and the unusual way materials are combined.
The stores are designed like tiny chocolate boxes with signature details of French antique gilt mirrors and chandeliers, pink shelving and leopard print sofas.