MCM

MCM

INTRODUCTION

Founded in 1976, German brand MCM (Modern Creation München) crafts luxury leather goods, apparel and footwear for the world's most seasoned travellers.

Through innovation and timeless design, MCM combines iconic German-engineered functionality with traditional craftsmanship, offering a heritage of elegance.

MCM establishes itself as a global luxury brand through European artisanship with a refined mastery of skills, handcrafting elegant products with flawless quality materials.

A long-time favourite of royalty and celebreties, MCM boasts architect-designed boutiques in chic cities such as Berlin, Dusseldorf, London, New York, Athens, Beijing, Shanghai and Seoul, and is sold by prestigious retailers all over the world.


VISION

The art of travel. The spirit of adventure. Life is a journey.
MCM provides the ultimate luxury accessories to the most discerning international voyagers.
Evoking the romance of travel, MCM believes in sylish functionality and understated sophistication.


BRAND HISTORY

MCM - "modern Creation München" A legend fashioned in the historic German city of Munich in 1976,. MCM's roots lie in the artisanal expertise of German craftsmanship, constantly refined by modern lifestyles. MCM also reflects the roman numerals ’1900‘, symbolising the new concept of travel at the turn of the 20th century.

A constant travelling companion, MCM provides accessories and travel equipment that reflects its customers' personalities and style.

Born in the spirit of travel, MCM's stylish functionality provides solutions to every travel need.


LOGO HERITAGE

MCM's logo reflects the rich heritage of its past.

The logos's beribboned laurel leaves pay homage to King Ludwig I's passion for all that was neoclassical, representing the Greek symbol for victory and achievement with honour.

The MCM diamond symbolises value, strength and durability without compromise in beauty. It was inspired by the diamonds of the Bavarian Flag entitled ‘Weiss Blauer Himmel’. The diamond-laden flag symbolises the legacy of Munich & the Bavarian states, the birthplace of MCM.

The Munich Lion emblem, sometimes accompanied with the MCM logo, symbolises Henry the Lion, the father of its birthplace, Munich.


CRFATSMANSHIP
Each MCM piece is the work of a fine craftsmen assembling superior materials with the utmost care. We ensure that our products are crafted by only the most knowledgeable and skilled of artisans in order to meet the same German quality standards established decades ago.

Every MCM product is personalised by a brass plate. Like a treasured heirloom, this signature detail bears a number unique to each piece, connecting the owner directly with MCM's skilled artisans.