Here at TALLY WEiJL, we design the fabulous FASHION MUST-HAVES of the season for you! In order to be successful, our TREND TEAM is continuously traveling around the world to identify the newest FASHION TRENDS. The inspirations for our collections come straight from our small CREATIVE TEAM in Paris and are being created at the TALLY WEiJL CAMPUS in Basel. You’ll find what’s hot in our ONLINE STORE and in one of our 800 STORES spread over 37 countries. From playful dresses to ultra-cool denim styles, you’re sure to find the PERFECT OUTFIT and the matching ACCESSORIES - from daywear to evening and everything in between, TALLY WEiJL makes sure that you feel SELF-CONFIDENT and BEAUTIFUL in all situations.
THE BEGINNING- The amazing success story began in 1984 in a small garage in Switzerland, where Tally Elfassi-Weijl developed her first fashion designs. To bridge the gap between her times studying at the Hotel School in Lausanne, she was able to create 12 collections per year on a small salary. In their little Fiat, Tally Elfassi-Weijl and her business partner, Beat Grüring, began by supplying and delivering to large Swiss fashion houses and boutiques by themselves. Their ability to deliver the TALLY WEiJL trends within just two to four weeks was revolutionary and “just in time” became their recipe for success.
Quite quickly, the idea to open their own stores came to them, thus having a closer relationship to the consumer. Together in 1987, Tally Elfassi-Weijl and Beat Grüring opened their first TALLY WEiJL Store in Fribourg, Switzerland. Then in 1993, the small-business concept lead them to the incredible expansion in Switzerland with their first Franchise Partners.
The concept was a huge success. Exceeding their wildest dreams, TALLY WEiJL began its journey, flourishing into new markets. In 1997, TALLY WEiJL opened the first store in Germany and just 3 short years later, the first Polish store opened its doors. In 2000, TALLY WEiJL possessed over 50 European Stores and continued to expand at an unbelievable pace.
Over the next several years, TALLY WEiJL gained more ground, steadily opening more than 100 stores per year! Today, TALLY WEiJL is part of the top global players in fashion, boasting nearly 800 Stores in 38 Countries all over the world.
From the Design Center in Paris to the Service and Support Center in Basel to the offices and stores around the globe, TALLY WEiJL employs over 3,400 people worldwide. In charge of every collection, Tally Elfassi-Weijl works closely with the creative team while Beat Grüring manages the company affairs.