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For the Spring Summer 2017 Advertising campaign Agent Provocateur took inspiration from the work of foot fetish photographer Elmer Batters. Elmer brought the tabboo into America’s living room in the 1970s by creating artful images of women with an emphasis on stockings, legs, and feet.

Shot by Mario Sorrenti, these images show an intimate portrayal of the female form in fluid movement. This season’s muse is a youthful model Andreea Diaconu styled by British stylist Jane How in a studio in London, not far from the brand’s first Soho store.

The spirit of Sarah Shotton’s SS17 collection takes a new departure with diverse ranges that incorporate a strong fashion energy with vamp and seductive fabrics, and a nod to the 70’s colourful, playful accents.

The campaign features the key styles from the collection including Angelica, a rework of best-selling crop top Annoushka which features stretch mesh layered with a bondage lace ribbon, Sofia waistcoat bra in black lace adding a masculine vibe, and an exquisite nude chiffon Cora set trimmed with French hand appliqued black leavers lace. The Silva set brings a bold metallic accent with silver-foiled embroidery leaf print in a high legged big knicker with a crop top bra and this season’s favourite Cherry motif is visible on the black tulle Nabina set. The Seraphina body in red will be a Valentine’s must have arriving in stores late January.

Sarah’s Quote: Elmer is a true inspiration for my design process and it was a dream of mine to be able to realise my vision through our latest advertising campaign with Mario. Andreea was the perfect model to capture the modern interpretation of such a strong confident iconic movement.

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