Initium is a premium eyewear collection created for the authors of modern culture. Designed in California and crafted in Italy, Initium blends iconic design with leading technology and premium craftsmanship. It is our sole objective to deliver inspired silhouettes to the individual demanding eyewear that teems with attitude, design sophistication and production supremacy.
It is our mission to create a luxury eyewear brand that is embraced as a must-have accessory by the authors of modern culture worldwide – musicians, writers, cinematographers, photographers, inventors, philosophers, fine artists and designers.
Our focus is to craft accessories that compliment the creative lifestyle while using our platform to promote creative genius across numerous genres. More than just a premium lifestyle brand, Initium is a partner to creative movements worldwide.
Initium Eyewear is sold through the finest fashion and optical boutiques worldwide.
Initium has been featured in various media including print coverage in publications such as GQ, FHM, Maxim, Black Book,Elle Girl, Cargo, Accessories, 20/20, Eyecare Business, Surface, Filter, Time Out New York, Vice, Flaunt, Revolver, Anthem and more. TV and film coverage includes product features on MTV, The Tonight Show, The American Music Awards, the Grammy Awards, The Heist, C.S.I. and the motion picture Dukes of Hazzard.
We work with bands and record labels to further disseminate great music and great eyewear to the elect. Initium currently works to furnish members of musical acts and solo artists including such names as Cold War Kids, Death Cab for Cutie, Deftones, Weezer, Chris Cornell, Mando Diao, ZZ Top, Bruce Springsteen, Oasis, Metallica, Rich Boy, Kanye West, The Beastie Boys, No Doubt, Louis XIV, The Stills, Green Day, Alkaline Trio, Black Eyed Peas, Velvet Revolver, Sahara Hot Nights, The Streets, The (International) Noise Conspiracy, Linkin Park, The Sounds, and many more. Initium also regularly releases free compilation CDs to highlight, promote and reinforce the music with which we align the Initium brand to help propagate the work of deserving artists and rewards customers for their very wise Initium purchase.
“Eyewear has become an interesting way to connect with the artists that have influenced my life with their music,” says Darin Dennee, Initium founder and eyewear designer. “I try to treat each design as if I were doing a commissioned piece specifically for the artist.”
We feel that the accessory you wear on your face should reflect the song in your head...we trust you will see our vision and understand.