At a time when fashion is omnipresent and somehow random, we at VAVA believe it is necessary to reorientate and to reacquaint what fashion should truly represent: A return to the essential requirements of design and quality.
VAVA’s leitmotif is to offer a high quality product which embodies the experience, knowledge and art of the great masters of handmade eyewear. Knowledge that is gradually being lost in a time when mass-production flourishes and the use of low quality materials dominates. Nowadays, very few manufacturers are capable of delivering hand-madeexpertise passed down from generation to generation. This approach, combined with the use of the highest quality materials, makes VAVA unique.
We are inspired by post-industrial cities, such as Detroit, once symbols of innovation and prosperity which subsequently fell into collapse and decay. These cities were reinvented by the citizens to ensure survival. During this time, the Techno movement emerged as a guiding force for this process of rebirth. Indeed, when Techno appeared in the 80s it was part of a movement towards the creation of a Techno City, the city of the future, where technology would emerge as salvation. VAVA’s mission is to emulate these citizens, representing the human in control of the technological world.
In an environment of high-speed culture, turbo capitalism, media overload, digital revolution, ecstasy of consumption, mega trends and accelerated culture, VAVA eyewear represents deceleration, purism and metaphysics. The structure and design of the eyewear is not just physical – think of pollution, dust, UV, etc. – but creative. It permits the wearer the spiritual space to focus on a ‘mind over matter’ asceticism and a personal dose of reinterpreted perspective.
VAVA’s glasses have a sophisticated, contemporaneous and urban look. They are relaxed, subtly futuristic, conceptual and timeless. VAVA imagines a future between two contrasting simplicity, cleanness and purity. Black future is darkness, decay and underground. To represent this vision VAVA has created these contrasts; the White Label and the Black Label.
VAVA has not compromised when it comes to fittings, clean lines, attention to detail and quality. Nothing about the product is arbitrary or created by chance. The "body" of the glasses is crafted with cellulose acetate from the Italian brand Mazzucchelli, a company that has produced acetate since 1849 and is one of the most innovative companies in the field of plastics, with outstanding standards of quality and finishing.
VAVA lenses are made from the finest crystal manufactured by Barberini. Not only do we use the best lens producer, we are unique in using flat glass across the sunwear range. Aesthetically, flat lenses hark back to industrial innovation of the 1980s, when geometrical flat forms were considered en vogue. The VAVA hinge is exclusive and strongly influenced by artist Sol Lewitt. In his thinking all open, modular structures originate from the cube. We have created a cubed hinge from aerospace aluminium, an extremely light material with exceptional physicaland mechanical properties. The hinge is produced by a high-grade industrial cutting process, developed in close collaboration with our supplier. Within the cubed hinge rotates a cylinder, in a fully integrated, durable mechanism.
VAVA is an eco–friendly line. We pride ourselves on the high recyclability and biodegradablity of the product line, we are committed to an end to end life cycle management approach. We are the first eyewear brand to apply sustainable materials across our product range.