Our collection has strong roots in Scandinavian fashion. Yet we always interpret trends our own way. Being a brand from Denmark we are part of the long and fine tradition of Scandinavian design culture, which is long lasting in terms of functionality and quality.
We challenge the traditional perception of Scandinavian fashion being minimalistic. Each and every garment has been treated and detailed with love, giving it its uniqueness and ensuring a true redefined Minus look. The attention to details gives you an everyday satisfaction of use and us - as fashion craftsmen – joy in the making.
We strive to excite the independent and quality conscious woman who likes perfect fitting and refined details. We’re actually quite a bunch of perfectionists! Jackets are our pride and core competence. It has played a central role since the brand was founded in 1998. We believe that each look deserves the perfect jacket imaginable to complete it each and every day.