Ever since its launch in 2000, the fashion brand JEFF has been a household name in its home country Belgium. Besides a JEFF flagship store in Brussels, the brand can be found in various high-end fashion boutiques and department stores throughout Belgium, Luxembourg and the Netherlands. Since exhibiting at Who’s Next Paris & Premium Berlin, the brand has been appreciated in other countries such as France, Japan, Italy, UK, Germany, Dubai, Koweit, Lebanon, Russia, Norway, and Switzerland.
JEFF is specialised in knitwear, the design is feminine but always with a playful and nonchalant touch to prevent a too dressed-up look. The signature can be described as casual chic. It is typical combination of feminity and relaxed attitude, together with soft and caressing materials, luxurious cotton blends, cashmere, pure silk and soft jerseys that make JEFF a brand that women embrace and never let go.