Athletic Propulsion Labs (APL) was founded in March 2009, by then 23 year-old identical twins Adam and Ryan Goldston. As former two sport collegiate athletes, playing both basketball and football at the University of Southern California, Adam and Ryan envisioned creating a company providing revolutionary products symbolizing the ultimate intersection of design and performance.
Today, Adam and Ryan Goldston are recognized as accomplished inventors with numerous U.S. and foreign patents including U.S. utility patents 8,112,905, 8,347,526, 8,495,825, 8,621,766 and 8,732,983 where they are named inventors for the company's revolutionary Load 'N Launch® Technology. With the launch of their inaugural shoe in June 2010, the Concept 1 basketball shoe, they became the creators of the first shoe proven to instantly make you jump higher due to APL's revolutionary 8-spring Load 'N Launch Technology in the forefoot. As a result, the Concept 1 became the first shoe banned in the NBA's 64-year history for performance reasons for "providing an undue competitive advantage."